With the City of Atlanta having one of the highest energy burdens in the nation, Sachs Media developed a strategic communications campaign to serve as an asset to WeatheRISE ATL — a campaign to deliver energy efficient retrofits and residential upgrades to homes in the metro Atlanta area. Through partnerships with a climate justice organization dedicated to environmental justice initiatives in Georgia, minority business contractors in the clean energy space, and the city of Atlanta, our team helped launch a strategic communications campaign to equip campaign canvassers with deliverables needed to convey the project’s mission and amplify it to the Atlanta area.

Sachs Media designed compelling collateral materials to educate homeowners about the campaign, and created a landing page to serve as the hub for canvassers to access resources and materials needed for canvassing. We secured numerous interviews with prominent Atlanta area news outlets, and placed opinion pieces in publications targeting the audience the campaign sought to reach. Our team’s efforts contributed to the anticipated interventions of at least 200 households in Atlanta, and will serve as a starting point for continuing campaigns throughout the state.