Case Study

Bonnet House Museum & Gardens

Preserve Bonnet House Campaign

Century-old Bonnet House Museum & Gardens, one of Fort Lauderdale’s preeminent historic landmarks, became the target of a nasty tug of war in 2019 when Tallahassee-based Florida Trust for Historic Preservation, the property deed holder, tried to take control of the estate and all of its revenue away from the local nonprofit board that managed it. Sachs Media developed Preserve Bonnet House, a multi-pronged statewide public and media advocacy campaign that helped fend off the takeover and keep Bonnet House in local hands. Sachs Media Group rallied support through a dynamic campaign web page, a live streamed news conference that garnered more than 5,000 views, branded social media posts that earned 6,600+ engagements, statewide media coverage, and support from influential lawmakers and community leaders.

5,000+ Web Views

6,600+ Facebook Engagements