Case Study

Take Back Access

Improving Access to Mobile Broadband for Low-Income New Yorkers

Nearly 2 million low-income households in New York were eligible for free or discounted mobile phone services through the Lifeline program, but these families were not receiving access due to shortsighted federal policies. Sachs Media was engaged to promote legislation that would “take back access” from the federal government and streamline this important program. Partnering with the NY chapter of NAACP, Harlem Mothers S.A.V.E., and nationally recognized civil rights leaders, we made the case that expanded broadband would improve quality of life in areas like education and employment. Supported by a wave of media stories, op-eds, and letters to the Governor, the legislation passed overwhelmingly and was signed into law.

Reached 20,000+ New York residents via Facebook, Twitter, and digital ads.

Reached 183 New York state lawmakers and legislative staffers an average of 52 times each with our social and digital media content.