Take Back Access

Nearly 2 million low-income households in New York were eligible for free or discounted mobile phone services through the Lifeline program, but these families were not receiving access due to shortsighted federal policies. Sachs Media was engaged to promote legislation that would “take back access” from the federal government and streamline this important program. Partnering with the NY chapter of NAACP, Harlem Mothers S.A.V.E., and nationally recognized civil rights leaders, we made the case that expanded broadband would improve quality of life in areas like education and employment. Supported by a wave of media stories, op-eds, and letters to the Governor, the legislation passed overwhelmingly and was signed into law.