Case Study

Children’s Movement of Florida

Bosses for Babies

The Children’s Movement of Florida enlisted Sachs Media to elevate its CEO’s thought leadership and promote its Bosses for Babies initiative, with a 120-day campaign targeting employers, legislators, and media throughout Florida. The campaign’s notable accomplishments involved developing messaging and press materials, including summarizing a nearly 100-page guide into a concise four-page messaging document, auditing and refining the initiative’s website, and engaging in targeted research for valuable partnerships. Sachs Media also launched a dynamic social media campaign to introduce the organization’s new resource, The Guide to Family-Friendly Workplaces. We were tasked with driving traffic to the client’s landing page and encouraging downloads.

Delivered over 300,000 unique impressions

1,500 downloads of The Guide to Family-Friendly Workplaces