Children’s Movement of Florida

The Children’s Movement of Florida enlisted Sachs Media to elevate its CEO’s thought leadership and promote its Bosses for Babies initiative, with a 120-day campaign targeting employers, legislators, and media throughout Florida. The campaign’s notable accomplishments involved developing messaging and press materials, including summarizing a nearly 100-page guide into a concise four-page messaging document, auditing and refining the initiative’s website, and engaging in targeted research for valuable partnerships. Sachs Media also launched a dynamic social media campaign to introduce the organization’s new resource, The Guide to Family-Friendly Workplaces. We were tasked with driving traffic to the client’s landing page and encouraging downloads.