Ready to launch the greatest social media campaign ever? In many organizations, you’ll first have to get the approval of a senior leadership team. In this presentation, you’ll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.

Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.

A few relevant articles/tweets:

Social media professionals gather at Social Fresh conference in Tampa (Article)

— The Tampa Bay Times (@TB_Times) April 20, 2013

All I keep doing during this presentation by @ryancohn is shaking my head “yes”. So many things that CEOs don’t get. I can’t relate enough.

— Jennifer Buggica (@JBuggica) April 19, 2013

Great point @ryancohn about Facebook paradoxically being more effective for older people, because their news feeds are sparse. #SocialFresh

— Jay Baer (@jaybaer) April 19, 2013