Scaling Sustainability: Social Media and Citizen Engagement

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Scaling Sustainability: Social Media and Citizen Engagement

If you launch a sustainability campaign and no one knows about it, does the campaign make an impact? Social media provides corporations, non-profits and government agencies with a variety of ways to promote citizen engagement and build support for sustainability initiatives.

The following presentation was given by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the City of Tallahassee’s Sustainable You Conference on January 28, 2014.

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