Nationally recognized communications firm Sachs Media Group (SMG) today announced the opening of a new South Florida office, its third location in Florida. Ranked among Florida’s top independent public relations firms, SMG has also evolved into a leading integrated marketing communications firm, with expanded advertising, branding and digital services.
“Planting a flag in South Florida is a major development for our firm,” said SMG founder and CEO Ron Sachs. “We’re celebrating our 20th anniversary this year, and we attribute our continued success to our ability to adjust to changing dynamics in the marketplace to best meet the new and diverse needs of our clients.”
“Organizations and businesses today are looking for marketing partners that can add value across a strategic mix of public relations, traditional marketing, digital and emerging media,” Sachs added. “We recognized the trend toward more integrated planning and decided to significantly expand our horsepower over the past two years by adding seasoned advertising, marketing and consumer research talent. We have enjoyed substantial growth and momentum as a result.”
Joining Sachs Media Group as Vice President of South Florida Operations and Marketing and heading up the Boca Raton office is Amy Rosen, a nationally respected integrated marketing executive with more than 20 years in strategic planning and product marketing at both the agency and corporate levels. Rosen’s previous experience includes almost 10 years with Bally Total Fitness in Chicago, where her positions included vice president of marketing. She also directed accounts for Cramer/Krasselt and J Walter Thompson, and has worked with prominent brands like Procter & Gamble, Max Factor International, Cosmair, L’Oréal Plenitude, Bacardi Imports, Tiffany & Co., Mercedes-Benz of North America and American Express.
One of the firm’s newest South Florida clients is People’s Trust Insurance, a top Florida homeowner’s insurance company, based in Deerfield Beach. SMG is working with People’s Trust to support its branding, public relations and marketing efforts, in addition to creating a new, interactive website for the company.
“We are excited to work with People’s Trust, a recognized innovator that is transforming Florida’s homeowners insurance market,” Rosen said. “We appreciate the opportunity to work collaboratively with the People’s Trust team to build its brand awareness and expand its presence statewide, tapping into the full spectrum of our expertise.”
People’s Trust joins a growing Sachs Media roster of South Florida clients, including Nova Southeastern University, Hospital Corporation of America and the Miami Beach Community Health Center. The Sachs Media Group South Florida office is located at 150 E. Palmetto Park Road, Suite 800, in Boca Raton. The firm is headquartered in Tallahassee, with additional offices in Orlando and Washington.