News & Insights

3 Lessons Michelle Obama Taught Me

I was glued to my TV during the DNC, moved to tears watching Michelle Obama close out the first night…

Read More

How I Escaped to the 20s and Loved It!

As electronic devices entice us to live more and more of our lives virtually, I think we all hunger for…

Read More

8 Ways An Association Membership Will Help Advance Your Career

Three weeks ago, I was inaugurated as President of the Capital Chapter of the Florida Public Relations Association. It’s such…

Read More

Mack/Nelson Oct. 17th Showdown Only Live TV Debate in U.S. Senate Race

TALLAHASSEE, Fla. – The only confirmed statewide televised debate in America’s most closely watched U.S. Senate race – pitting Florida’s…

Read More

How a Tech Business Rides the Apple Media Wave

In case you haven’t heard, Apple will be making a little announcement this week. On Wednesday, the mega-company will unveil…

Read More

Leon Superintendent Earns Statewide Recognition for Visionary Sustainability Initiatives

TALLAHASSEE, Fla. – The school superintendent in Florida’s capital county has been honored statewide as the most innovative and effective…

Read More

What Public Sector Agencies Can Learn From Private Sector Branding

Sachs Media Group helped the Florida Department of Veterans’ Affairs launch its new brand, defining and refining this critical agency…

Read More

Behind the Scenes of Branding FSU Women's Basketball 2012

They are gifted athletes and beautiful women. Fierce competitors on the court and sisters who have each other’s back and…

Read More