In a crisis, media surges like a flood. You have to get in front of it and manage the unfolding story by keeping the media informed and serving as a credible source of information. We can be your essential partner to counsel on messaging and strategy, field media calls, and serve as your on-camera spokesperson – or coach you to shine in front of the cameras.
In a crisis, information spreads like wildfire. You need a communications partner who will monitor online commentary and engage 24/7 to manage public perceptions, share critical facts, and correct misinformation immediately.
The best way to weather a crisis is to be ready for it. That means having a crisis plan in place that identifies the team needing to engage, the information that needs to be gathered, and the roles to be filled – allowing you to save precious time when the crisis hits.
Sure, you learn the most by living through a crisis. But it’s amazing how much you also can learn by walking through a realistic crisis simulation. We will help you gain that indispensable knowledge without suffering the damage by taking your team through a life-like crisis scenario and thinking through how you would react if it was all on the line.