Public Affairs

5 Ways to Guarantee Your Digital Advocacy Won’t Suck in 2021

Everyone has seen bad examples of digital communication – especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to replicate effective communication for your own legislative agenda and advocacy efforts? From COVID relief and …

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A "W" in Florida’s 2018 Governor’s Race Turns on Three "Ms"

As a native Floridian who has closely watched our state’s political campaigns for decades, it’s worth sharing some meaningful trends that seem to hold fast over the years.  Simply stated, the ultimate winner of this year’s gubernatorial race from either the Republican or Democratic parties will have to own the best mix of the key …

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Good Journalism Illuminates Florida's Legislative, Political Process

In this last week of Florida’s 2018 legislative session, people in every part of the process are exhausted – elected officials, their staff, lobbyists and the clients whose issues they are working. The fortunes or misfortunes of most issues and their respective warring sides are at the point of either winning – rarely – or …

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What the Circus Can Teach Communicators and Corporations About Demonstrating Value in Our Communities

Before it ended a 146-year run and folded its tent for good last year, the famous Ringling Brothers and Barnum & Bailey Circus actually called the Sunshine State its home. The so-called “Greatest Show on Earth” spent many winters in Sarasota County, where the jugglers, trapeze artists, elephants, and everyone else could relax and recharge …

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Florida-Legislative-Session-Recap-2017

2017 Florida Legislative Session Recap (VIDEO)

Sachs Media Group reviews the 2017 Florida legislative session following its passage after Governor Scott’s veto period. The Sachs Media Group Breakthrough Research final analysis of Florida’s 2017 Legislative Session provides intriguing and informed insights of the successful and not-so-successful fate of bills proposed by lawmakers and committees. Who was most effective in passing bills, …

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Sachs Media Group Named Agency of Record for The James Madison Institute

Sachs Media Group has been named Agency of Record for The James Madison Institute (JMI), Florida’s premier free-market think tank. The firm’s work will be aimed at elevating JMI’s profile in Florida and nationally by providing public affairs, public relations, digital media, targeted advertising, and strategic communications services in support of JMI’s initiatives. Founded in 1987, …

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Sachs Media Group Named Top Public Affairs PR Firm in Florida, 7th in Nation

Sachs Media Group deepened its status as Florida’s dominant public affairs communications firm by earning from O’Dwyer’s the prestigious No. 1 ranking in Florida and the Southeast for Public Affairs and Environmental PR. The rankings by the nationally respected organization also place Sachs Media Group among the top 10 firms in the nation for that …

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