A delayed end to the 2022 legislative session perfectly punctuated this year’s gathering, noted for its inability to produce a congressional map reflecting the 2020 census or a timely budget, but moving at full speed to pass controversial culture war bills and other constitution-defying legislation. When all was said and done, lawmakers returned to Tallahassee …
Amid a lingering pandemic and unique protocols, it’s safe to say the 2021 Florida Legislative Session was one for the books – with big budgetary surprises, COVID-19 oddities, and red-hot button issues debated in the Capitol. Let’s take a look at some of the highlights of this year’s session (and special session) winners and losers … …
Everyone has seen bad examples of digital communication – especially with the pandemic-driven shift to virtual connectivity. But what separates great communication from the stuff that makes you cringe? More importantly, how can you adapt your approach this year to replicate effective communication for your own legislative agenda and advocacy efforts? From COVID relief and …
5 Ways to Guarantee Your Digital Advocacy Won’t Suck in 2021 Read More »
As a native Floridian who has closely watched our state’s political campaigns for decades, it’s worth sharing some meaningful trends that seem to hold fast over the years. Simply stated, the ultimate winner of this year’s gubernatorial race from either the Republican or Democratic parties will have to own the best mix of the key …
A "W" in Florida’s 2018 Governor’s Race Turns on Three "Ms" Read More »
In this last week of Florida’s 2018 legislative session, people in every part of the process are exhausted – elected officials, their staff, lobbyists and the clients whose issues they are working. The fortunes or misfortunes of most issues and their respective warring sides are at the point of either winning – rarely – or …
Good Journalism Illuminates Florida's Legislative, Political Process Read More »
Before it ended a 146-year run and folded its tent for good last year, the famous Ringling Brothers and Barnum & Bailey Circus actually called the Sunshine State its home. The so-called “Greatest Show on Earth” spent many winters in Sarasota County, where the jugglers, trapeze artists, elephants, and everyone else could relax and recharge …
We all know it’s the squeaky wheel that gets the grease. But what if one of the other wheels is screeching so loudly, the mechanic can’t even hear that there’s one squeaking? That’s what it can be like these days for PR professionals attempting to draw attention to the good work of clients in the …
Don’t Let the National Health Care Debate Drown Out Your News Read More »
Sachs Media Group reviews the 2017 Florida legislative session following its passage after Governor Scott’s veto period. The Sachs Media Group Breakthrough Research final analysis of Florida’s 2017 Legislative Session provides intriguing and informed insights of the successful and not-so-successful fate of bills proposed by lawmakers and committees. Who was most effective in passing bills, …
Sachs Media Group has been named Agency of Record for The James Madison Institute (JMI), Florida’s premier free-market think tank. The firm’s work will be aimed at elevating JMI’s profile in Florida and nationally by providing public affairs, public relations, digital media, targeted advertising, and strategic communications services in support of JMI’s initiatives. Founded in 1987, …
Sachs Media Group Named Agency of Record for The James Madison Institute Read More »
Sachs Media Group deepened its status as Florida’s dominant public affairs communications firm by earning from O’Dwyer’s the prestigious No. 1 ranking in Florida and the Southeast for Public Affairs and Environmental PR. The rankings by the nationally respected organization also place Sachs Media Group among the top 10 firms in the nation for that …
Sachs Media Group Named Top Public Affairs PR Firm in Florida, 7th in Nation Read More »