Message Development

How Storytelling Helps Nonprofits Make a Huge Impact

Integrated Marketing, Message Development, Thought Leadership / By

Storytelling: It’s part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission. I recently presented the Storytelling for IMPACT webinar to the Institute for Nonprofit Innovation and Excellence, the Council …

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How to Keep Control During a Q-and-A Session

Media Training, Message Development, Public Relations, Reputation Management, Strategic Messaging, Uncategorized / By

By Lisa Garcia and Jenna Sarkissian Often times our clients are involved in interviews with media or faced with open Q-and-A’s during public events. Even with the best preparation, talking points, and plans, a question can be presented that throws the interviewee off track. A key way to keep control of the interview is to …

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