Author name: Ron Sachs

SORRY wood word on compressed or corkboard with human's finger at Y letter.

The Art of the Apology

This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to Crisis Communications. An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. Elton John’s 1976 song …

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A "W" in Florida’s 2018 Governor’s Race Turns on Three "Ms"

As a native Floridian who has closely watched our state’s political campaigns for decades, it’s worth sharing some meaningful trends that seem to hold fast over the years.  Simply stated, the ultimate winner of this year’s gubernatorial race from either the Republican or Democratic parties will have to own the best mix of the key …

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Good Journalism Illuminates Florida's Legislative, Political Process

In this last week of Florida’s 2018 legislative session, people in every part of the process are exhausted – elected officials, their staff, lobbyists and the clients whose issues they are working. The fortunes or misfortunes of most issues and their respective warring sides are at the point of either winning – rarely – or …

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Sachs Media Group Is New Media Model

Florida’s top independent public relations firm today announced a sweeping repositioning and rebranding to help corporate, government and nonprofit clients navigate a fast-changing media landscape. The award-winning Ron Sachs Communications today launched Sachs Media Group with a strong focus on creating compelling multimedia content and leveraging new tools and tactics to most effectively reach and …

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