This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to Crisis Communications. An overview of celebrities, CEOs and others who’ve attempted to apologize and gotten it wrong shows that when it comes to crisis management, the wrong response can often create a crisis after the crisis. Elton John’s 1976 song …
The harsh, sad reality of today is that we are living in what seems to be the most dangerous time in modern American history. Shocked as we are by every horrific new incident of mass violence that involves the senseless murder of innocents, we almost know to expect that there are more such tragedies to …
As a native Floridian who has closely watched our state’s political campaigns for decades, it’s worth sharing some meaningful trends that seem to hold fast over the years. Simply stated, the ultimate winner of this year’s gubernatorial race from either the Republican or Democratic parties will have to own the best mix of the key …
A "W" in Florida’s 2018 Governor’s Race Turns on Three "Ms" Read More »
In this last week of Florida’s 2018 legislative session, people in every part of the process are exhausted – elected officials, their staff, lobbyists and the clients whose issues they are working. The fortunes or misfortunes of most issues and their respective warring sides are at the point of either winning – rarely – or …
Good Journalism Illuminates Florida's Legislative, Political Process Read More »
Florida’s top independent public relations firm today announced a sweeping repositioning and rebranding to help corporate, government and nonprofit clients navigate a fast-changing media landscape. The award-winning Ron Sachs Communications today launched Sachs Media Group with a strong focus on creating compelling multimedia content and leveraging new tools and tactics to most effectively reach and …