Case Study

Impact Florida

Making the Case for Great Teaching

With many voices competing for influence in the education space, Impact Florida knew it needed to raise its profile and credibility as a data-based thought leader on education policy. Sachs Media worked with the young organization to leverage insightful, new research that Impact Florida developed with the University of Florida and place an op-ed summarizing the results as widely as possible. The firm’s expert pitch team secured placement in seven news outlets statewide, including the Fort Myers News-Press, Naples Daily News, Tallahassee Democrat, Gainesville Sun, Florida Times-Union, Sarasota Herald-Tribune, and Marco Eagle. In addition to these statewide results, the op-ed was also featured in News Break, a newswire that further spread the message, and Zipe Education, an education news source. These results garnered a combined web and print reach of more than 15 million, and gave the client placements in credible outlets to position in front of policymakers through social media and digital targeting.

9 Opinion piece placements

15 million web and print reach