Life is filled with unexpected bad surprises in the form of crises — and it’s important to count on the likelihood they will occur. But, few are properly prepared to handle those dire situations. Whether it’s a corporation, government entity, non-profit or individual, preparing for crisis includes having a plan that involves candor, control, cooperation and cool. Rather than let a crisis be defined in the terms and on the turf of others — including media — it’s most important to take charge of telling your own story, painful as that might seem, or risk being on the permanent defensive.
A few tweets about the presentation:
— Stacey May Brady (@SMBComm) August 6, 2013
— Pushing the Envelope (@GetPushing) August 6, 2013
— Katy Hebebrand (@katyhebebrand) August 6, 2013