Every year at this time, Tallahassee turns pink as businesses and residents help raise awareness about breast cancer. Sachs Media Group is always among the first to get involved, because it’s a cause that has a personal meaning for our work family. Every October is a time for us to remember our dear friend and colleague, Marsha Koppe, who lost her courageous battle with breast cancer almost six years ago. We strive to honor Marsha’s memory by doing all we can to promote breast cancer awareness.
The Tallahassee Democrat finds new ways every year to make the city even pinker and to get more people involved in the cause. This year, they’ve come up with #GoPinkLemonade stands to raise awareness throughout Tallahassee. Along with many other local businesses, we will have a lemonade stand outside our office (114 S. Duval Street at the intersection of College Ave. and Duval St.) on Thursday, October 1st from 11:00 a.m. to 3:00 p.m. to sell lemonade and show our dedication to the cause with our own “Squeeze Me Pink” campaign!
We’re fortunate to be working with Slate Gastropub, a new local restaurant opening its doors in Tallahassee this November, for the campaign. Slate’s team has crafted a unique, gourmet pink lemonade recipe just for our stand. Alongside our handcrafted lemonade, we’ll also be serving “mammo-grahams.” The sale of these fun cookies not only helps raise money for those affected by breast cancer, but also helps raise awareness about a key way to detect cancer: mammograms. Every department in our office has come together to make our “Squeeze Me Pink” campaign a reality; our creative team has even designed a special logo to fit our campaign. The vibrant, pink colors of the logo are eye-catching and immediately link this campaign to its charitable cause. The lines of text in the logo “squeeze” together to not only reference our lemonade stand, but also to suggest the coming together of the entire community for this important effort.
From the lemonade stand to the baking of our “mammo-graham” treats, we honor the memory of our friend and fellow rhino, Marsha.