Sachs Wins Emmy for PSA Series

rhino
rhino
Share:

Sachs Wins Emmy for PSA Series

This week, Sachs Media Group and the United Way of the Big Bend won an Emmy® Award for the Elect United television public service announcement (PSA) series. Other Sachs Media Group 2013 Emmy® nominations included the 30-minute educational television programs, Viva Florida 500 and Intimate Crimes: The Inside Story of Child Sexual Abuse, and television public service announcement series, Don’t Miss the Signs.

The United Way of the Big Bend and Sachs Media Group, in collaboration with Ron Sachs, chairman of the 2012-2013 “Elect United” campaign, worked to conceptualize, script and produce three edgy, creative TV PSAs. The spots centered around the theme “Elect Apathy, the alternative to the United Way,” employing reverse psychology in the style of political spots. They were designed to catch viewers off guard with a unique message, encouraging them to remain apathetic about our community’s problems and do nothing to help. Three PSA spots supplemented three different PSAs that touted the positive effects UWBB has on communities.

Scroll to Top