In February 2013, Ron Sachs Communications became Sachs Media Group. This new identity reflects our shift to adapt to an ever-changing world of new media horizons and platforms. Today, the next step of that shift was finalized with the replacing of our Tallahassee office sign.

Our new identity combines our traditional strengths – a powerful network of relationships, exceptional messaging, creative storytelling ability and deep news experience – with a recognition that audiences increasingly choose the information they want and filter out what they don’t want to hear. The important work for clients today relies on conceiving and implementing diverse and coordinated programs that are smart, strong, select and strategic across the entire space of platforms.

So when you drive by and see our new sign, know that it is not just a new name on the building, but a shift in the way we communicate and engage people on behalf of our clients.

More than a name change. It’s a game change.