Sachs Media Group received the highest honor for its national campaign Moms Against Cooties and recognition for a diverse group of other creative productions during the American Advertising Federation’s awards ceremony Feb. 25 in Tallahassee. The annual event recognizes the best and brightest of the local advertising community with one of the most sought-after acknowledgements in the industry: the ADDY Award.
“It is an honor to be recognized by the American Advertising Federation with ADDYs for our smart, creative and effective advertising efforts,” Chief Operating Officer and Partner Michelle Ubben said. “While it’s gratifying when our work is recognized for setting the bar in our industry, our foremost measurement is our clients’ success.”
The firm received awards in the categories of Sales & Marketing, Online/Interactive, Cross Platform, and Elements of Advertising.
The complete list of SMG’s awards is as follows:
American Chemistry Council Moms Against Cooties Campaign, Gold
Social Evidence Logo, Silver
Water Quality & Health Council Healthy Pools Infographic, Silver
getBlue Boarding Pass, Silver
The awards garnered during this year’s event join the more than 120 ADDYs that Sachs Media Group has been honored with over two decades in business.
The ADDY Awards serve as the advertising industry’s largest and most representative competition, locally, regionally and nationally. The organization’s mission is to recognize and reward creative excellence in the art of advertising.