Sachs Media Group (SMG) has been awarded a Bulldog Award by the respected industry journal Bulldog Reporter for the fourth consecutive year, this time earning first place Gold in the category of “Best Use of Search Engine Optimization in a Campaign” for the firm’s work on the Water Quality & Health Council’s “Debunking the Baby Carrot Myth.”
An exclusive team of working journalists reviewed hundreds of entries from all over the nation and evaluated each based on the campaign’s ability in achieving visibility, influencing opinion, exhibiting creativity and demonstrating a command of media and technology.
“We are honored to be acknowledged for our efforts in this field,” said Ron Sachs, president and CEO of Sachs Media Group. “Our firm has always been dedicated to producing exceptional results for our clients, and this award is a testament to that commitment.”
The Water Quality & Health Council is an independent, multidisciplinary group of experts, professionals and consumer advocates who serve as advisors to the Chlorine Chemistry Division of the American Chemistry Council, an industry trade association. The “Debunking the Baby Carrot Myth” campaign sought to counteract the stream of viral emails and social media posts declaring the myth that baby carrots are chlorine-soaked and deformed versions of regular carrots.
To combat this message, SMG created two myth-busting blog posts that were optimized for search engine success. The firm also designed and published a graphic that would redirect the audience to one of the blog posts. From the end of January through August 31, 2013, both blog posts accumulated 15,423 page views, ranked on the first results page of most major Google search queries related to baby carrots and chlorine and received 841 Facebook shares. Additionally, Inside Edition magazine produced a story debunking the baby carrot myth, “Are Baby Carrots Actually Dangerous?”
This marks the second straight year that SMG has won top honors for its work with the Water Quality & Health Council; last year, the firm took home the Gold in the category of “Best Health/Fitness/Medicine Digital/Social Campaign” for the Water Quality & Health Council’s “Healthy Pools” campaign.