What We Do

Whether diving into your existing data or generating something new ... our Breakthrough Research division specializes in original data collection, cutting-edge analysis and data visualization, market analysis, message testing, and policy papers that provide actionable insights.

Market Research.

How can you position your brand in the market for maximum effectiveness? What are the market conditions you can leverage in your favor? How well do you understand the attitudes and behaviors of your target population? We can use data and analytics to improve your marketing effectiveness, measure your brand’s reputation, and measure return on marketing investments.


Recent Post:

Survey: Finding Work-Life Balance In Tallahassee

Online Monitoring.

Is your brand flying blind? Consider us your radar technicians, watching for blips on the screen that could turn into mass crises. Learn what’s ahead so you can prepare and respond, making data-driven decisions to avert the kind of mistakes that can plague a brand for years to come.

Message Testing.

How you can find out in advance if that quippy thing that sounds great in your head actually moves your audience in a good way? Which messages work with which types of people? What content is necessary to achieve the outcome you’re seeking? We use experimental design to guide content and campaigns and have fun doing it. Yeah, we’re geeky that way.


Recent Post:

Memes, Conspiracy Theories, And The Nature Of Trust

Surveys.

How you can find out in advance if that quippy thing that sounds great in your head actually moves your audience in a good way? Which messages work with which types of people? What content is necessary to achieve the outcome you’re seeking? We use experimental design to guide content and campaigns, and have fun doing it. Yeah, we’re geeky that way.


Featured Case Study:

Florida Chamber of Commerce

Recent Post:

Pons Ad Backfires, Hanna Leads By 40 Points

Focus Groups.

Sometimes there is no substitute for face-to-face (or nowadays, screen-to-screen) dialogue. Focus groups and qualitative research methods offer dimension to datasets and bring context to message testing. You bring the issue, we bring the participants and tools. (And cookies. Never forget cookies for a focus group.)

Policy Papers.

Public policy discussions can benefit greatly from original research or analysis. Whether through large-scale data analysis, 50-state comparisons, or program evaluations, we tackle public policy problems with a thirst for understanding what works best, and why. It is one thing for an argument to make sense in concept, but even better when data removes any doubt.

Data Visualization.

Pictures are worth 100,000 data points. Maybe more. If only one could graph the relationship between visual depictions of dense information and the likelihood of that information being digested. Wait… we can! We take your data and visualize its full potential through interactive graphs, maps, and charts that invite audiences to consume, interact, and even play.


Recent Post:

Does Donald Trump Have the Smallest “We”? Rhetorical Insights From the Presidential Debates

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Karen Cyphers

Vice President, Research

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Public Relations.

Let us put a megaphone to your story.

Digital.

Making the right connections across the digital divide.

Integrated Marketing.

Connecting the dots in new ways to reach your targets.

Public Affairs.

Our public affairs team is always in session.

Crisis.

Ready to do battle when your brand is in flames.

Research.

Uncovering insights to drive your strategy.