Capital Soup Launches Redesigned Site


Capital Soup Launches Redesigned Site

Capital Soup, the Florida insider website that has been serving up news straight from the source since 2010, today announced the launch of a newly designed site with more opportunities to message to capital insiders and an improved mobile interface.

The site is a trusted source of official news for state agencies, statewide associations, universities and political campaigns, reaching statewide elected officials, top government staffers and Florida opinion leaders.

“There is a tremendous amount of high-quality information produced every day by state government agencies, statewide associations and Florida’s colleges and universities,” said Ryan Banfill, partner and director of strategy and research at Sachs Media Group.  “We created Capital Soup to be an outlet for this important information and to give this news to readers straight, with no angles and no editing.”

The website now has a new look, with fresh features that enable more opportunities to feature sponsored news and messaging, putting messaging squarely in front of some of Florida’s most influential eyes –media, state government and business and association leaders.

“The new site and companion mobile site provide new ways to feature issues and link to video, a microsite, and infographic or other messaging tools,” said Michelle Ubben, partner and chief operating officer at Sachs Media Group.  “Now, Capital Soup offers a range of ways to deliver your message to top-level opinion leaders in high-impact ways.”

The site posts news from all official sources and promotes posts via Twitter free of charge.  The news feed updates continuously, and the site maintains a searchable archive of news, dating back three years.  News sources can pay for a sponsored post to keep their news in a prominent position or supplement it with video, a microsite or other messaging tools.

The site also features:

  •  A comprehensive news event calendar that includes a schedule of upcoming events happening in and around Florida’s Capitol.
  • A Twitter feed that allows visitors to follow the tweets of lawmakers and other Florida insiders.
  • Interactive features, such as regular reader polls.

Capital Soup utilizes Twitter and Facebook to provide constant updates to followers and allow for commentary on stories.  The redesigned mobile site is easy to navigate and allows visitors to access news, video and the news event calendar.