Sachs Media Group Selected by Sonny’s BBQ as New Agency of Record for Public Relations

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Sachs Media Group

15 June

Sachs Media Group today announced that it has been named as the national agency of record for Sonny’s BBQ®, which was recently named “Nation’s Best BBQ Chain” by The Daily Meal for the third consecutive year. The BBQ restaurant chain currently has 112 locations spanning eight states including Florida, Georgia, North Carolina, South Carolina, Louisiana, Mississippi, Alabama, and Kentucky. As the company enlarges its footprint throughout the South and other regions of the United States, Sachs Media Group will lead public relations activities to support growth in the Sonny’s franchise and nonprofit divisions.

“Sonny’s BBQ is a beloved and landmark brand across the Southeast, and we are honored to have been selected for the important work of promoting its outstanding reputation across the United States,” said CEO Ron Sachs. “People get fired up about their barbecue, and we look forward to stoking their passion for Sonny’s – the finest barbecue around.”

Now in its 22nd year, Sachs Media Group is a full-service, award-winning agency headquartered in Tallahassee with offices in Orlando, Boca Raton, and Washington D.C. The company recorded its best year ever in 2016, as the nationally rated and regarded firm’s work expanded in multiple areas including public affairs, research, crisis communication services, and digital/web development. The company plans to continue to grow its lifestyle, travel, and hospitality division in 2017.

With 112 locations throughout the Southeast, Sonny’s BBQ is one of the largest and most popular barbecue restaurant companies in the country. Headquartered in Maitland, Fla., the restaurant chain employs more than 6,000 people. Sonny’s was founded by Floyd “Sonny” Tillman in 1968 in Gainesville, Fla., and is gearing up to celebrate its 50th anniversary next year. Robert Yarmuth, a longtime Sonny’s franchisee from Kentucky, purchased the Sonny’s chain in 1991 and today serves as Sonny’s BBQ Chairman and CEO. Award-winning Pitmaster Bryan Mroczka leads the brand’s culinary division, and is responsible for spearheading the culinary direction and R&D to support the many pitmasters located at Sonny’s locations across the United States.