Sachs Media Group has been chosen as the Agency of Record for The Florida Bar, the organization of lawyers licensed to practice law in the state. The firm will provide communications, public affairs, and marketing services in support of the organization’s diverse objectives.

“As an arm of the Supreme Court, The Florida Bar is a long-esteemed organization rooted in fairness, equal opportunity, and the highest standards of ethical conduct,” said Ron Sachs, founder and CEO of Sachs Media Group. “It is truly an honor and a privilege to be able to partner with such a distinguished organization in the cause of public service and integrity.”

Serving the state’s legal profession since 1950, The Florida Bar is the state’s guardian of professionalism, ethics, and skills of Florida lawyers with the goals of pursuing justice, protecting the public, and promoting professionalism. The unified/mandatory Bar has more than 106,000 members, making it one of the largest state bars in the nation. It serves its members and the public in myriad ways — by advocating for the judicial branch and the administration of justice and by ensuring that lawyers are competent and held to the highest standards. The Florida Bar also works to increase access to justice and legal services.

The organization publishes The Florida Bar News, the go-to online resource for statewide news on law-related issues; The Florida Bar Journal, the premier source for scholarly articles on Florida law; and frequent updates across its robust and active social media platforms.

Sachs Media Group, named 2018 PR Firm of the Year nationally by PR News, brings to this account its full team of award-winning professionals in areas ranging from public relations and public affairs to social/digital, research, and design. The firm recently won 11 awards in the Florida Public Relations Association Image Awards competition, including one for “Protect Florida Democracy,” a campaign created in partnership with The Florida Bar in 2017-2018. This work also won the National Association of Bar Executives LexisNexis Community and Educational Outreach Award in 2019.

“We are pleased to add the tremendous skill set of Sachs Media Group to our team in support of The Florida Bar’s important work,” said incoming President John M. Stewart. “Effective communication is essential to our mission, and this partnership will extend our ability to reach all Floridians.”

For more about The Florida Bar, see floridabar.org.