News & Insights

The Art of the Sound Bite

“People don’t really watch television. They listen to it.” It was Jack Faris, former president of the National Federation of Independent…

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3 Lessons Michelle Obama Taught Me

I was glued to my TV during the DNC, moved to tears watching Michelle Obama close out the first night…

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How I Escaped to the 20s and Loved It!

As electronic devices entice us to live more and more of our lives virtually, I think we all hunger for…

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8 Ways An Association Membership Will Help Advance Your Career

Three weeks ago, I was inaugurated as President of the Capital Chapter of the Florida Public Relations Association. It’s such…

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Mack/Nelson Oct. 17th Showdown Only Live TV Debate in U.S. Senate Race

TALLAHASSEE, Fla. – The only confirmed statewide televised debate in America’s most closely watched U.S. Senate race – pitting Florida’s…

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How a Tech Business Rides the Apple Media Wave

In case you haven’t heard, Apple will be making a little announcement this week. On Wednesday, the mega-company will unveil…

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Leon Superintendent Earns Statewide Recognition for Visionary Sustainability Initiatives

TALLAHASSEE, Fla. – The school superintendent in Florida’s capital county has been honored statewide as the most innovative and effective…

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What Public Sector Agencies Can Learn From Private Sector Branding

Sachs Media Group helped the Florida Department of Veterans’ Affairs launch its new brand, defining and refining this critical agency…

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Behind the Scenes of Branding FSU Women's Basketball 2012

They are gifted athletes and beautiful women. Fierce competitors on the court and sisters who have each other’s back and…

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