Lo-Q plc (AIM:LOQ), the premier technology solutions provider to the attractions and leisure industry, today announced a new corporate identity – accesso®. Effective 12-November, the company will trade on the London Stock Exchange AIM Market as accesso Technology Group plc under the new ticker symbol “ACSO,” and will leverage the upcoming IAAPA Expo in Orlando (Nov. 18-22), the industry’s largest annual trade show, to further communicate the rebrand to its core market.
The name change reflects the company’s expanded capabilities and expertise gained when it acquired the privately-held ticketing technology and e-commerce firm accesso LLC in late 2012.
“Rebranding under the accesso banner creates a unifying brand for our products and defines our core business well – helping theme parks and venues access technologies that optimize the guest experience and grow revenue,” noted Tom Burnet, CEO. “The accesso name clearly encapsulates what the company aspires to be, and gives us greater flexibility to enter new markets, make future acquisitions and diversify our operations around the world.”
The company will leverage the existing accesso brand assets – logo, imagery, marketing – and is integrating the innovative virtual queuing solutions into its product line as accesso LoQueueSMsolutions, maintaining the brand that’s become synonymous with helping theme park visitors avoid standing in lines. accesso’s ticketing, mobile and eCommerce technologies will continue to be marketed as accesso Passport® solutions.
The company’s footprint has grown substantially in the past 15 months. Since adding ticketing and eCommerce capabilities in late 2012, the company has signed queuing or ticketing agreements with major operators including Universal Orlando, Merlin Entertainments, Vialand, Wet ‘n’ Wild Las Vegas and Phoenix, and The AutoClub Group, the second-largest AAA Club in North America.
About accesso® Technology Group
accesso (AIM: ACSO) is the premier technology solutions provider to the global attractions and leisure industry. Our patented and award-winning solutions drive increased revenue for attraction operators by significantly improving the most important part of an attraction visit: the guest experience. Our solutions add value to operators at every point in the guest journey:
- We drive attendance
The accesso Passport® ticketing suite is a comprehensive, easy-to-use cloud solution that processes many millions of ticket and season passes every year, enabling operators to maximise up-sell and cross-sell with ease to drive greater revenue.
- We handle payments
Our payment gateway carries level 1 PCI security certification and 24/7 support. It provides the tools, security and support operators need to drive sales and has so far processed more than $5 billion in transactions.
- We take guests out of line
Since 2001 over nine million guests have used a patented accesso LoQueueSM solution to queue less, ride more, enjoy a better experience and increase their in-attraction spend.
- We increase engagement
accesso enables operators to engage more deeply and profitably with guests: pre-sale, in-attraction or post-visit. Our mobile apps have provided more than 2.75 million people with rich iOS and Android content to better plan their visit, buy their ticket on-the-go and unlock new experiences within an attraction.
Over 140 attractions worldwide currently employ accesso technology – from theme parks, to water parks, cultural attractions and sporting events. We are proud that our solutions are trusted by the majority of the leading names in the leisure industry, including Six Flags Entertainment, Cedar Fair Entertainment, Merlin Entertainments, International Speedway Corporation, Palace Entertainment, Compagnie des Alpes, and Herschend Family Entertainment.
For more information, visit www.accesso.com.