Sachs Media Group (SMG), Florida’s dominant integrated communications firm, today announced the promotion of Lisa Garcia to Senior Vice President of Public Relations. Garcia will be responsible for account management, contributing to strategy and firm operations.
“Lisa’s leadership and loyalty are invaluable and she has demonstrated a great ability to inspire our staff to do its best work,” said Ron Sachs, president and CEO of Sachs Media Group. “Her vision will continue to enhance the firm’s strategic direction for many years.”
Garcia joined the public affairs team at SMG in 2005 and quickly advanced to the role of director of campaigns and subsequently vice president of operations. Her more than 18 years of communications experience made her a natural fit for the current promotion. Prior to her position with SMG, Garcia served in leadership positions for the Gas Workers Union and the Teamsters in Washington, D.C., delivering comprehensive solutions to meet their unique needs.
“It’s a really an exciting time in the history of our firm,” said Michelle Ubben, Chief Operating Officer of Sachs Media Group. “Lisa is a vital part of our leadership team. Her expanded role will help us manage the significant growth we are experiencing.”