On this week’s “Florida NewsMakers” program, Gray Swoope, Florida’s Secretary of Commerce and president and CEO of Enterprise Florida, sits down with Sachs Media Group’s Alia Faraj-Johnson. Their discussion centers on efforts to create jobs and attract new business to the state.
One mission of the state’s economic development arm is to cultivate competitive projects that create jobs, and Secretary Swoope says more than 350 of those projects have been won during Governor Rick Scott’s administration. “That’s where Enterprise Florida and our team work relentlessly – to win those projects so Florida families can have jobs,” Swoope tells Faraj-Johnson. When it comes to recruiting those companies, tax incentives are a very important part of the economic development process, Swoope says, adding, “I’ve always said that incentives will never make a bad deal good, but they could make a good deal better.” Swoope also addresses ways to measure a company’s performance and make sure the state receives a positive return on investment.
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