When I was in middle and high school (long before social media), I looked forward to reading the Dear Abby and Ann Landers advice columns in the local newspaper. It was fascinating to read the pearls of wisdom that Abby and Ann offered their troubled readers to make things all better. In recent weeks, the …
What Would Dear Abby Say? Advising Clients in the Age of Coronavirus Read More »
COVID-19 has created extraordinary circumstances that are putting a strain on families worldwide. Public health experts tell us that social distancing is essential to preventing the spread of this disease. This is a critical time for neighbors to help neighbors, even as we observe proper precautions to keep ourselves safe. That’s why we designed this …
A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility (CSR). Business Dictionary defines CSR as a company’s sense of …
5 Ways Companies Can Show Social Responsibility in the New Year Read More »
There were two sure things in Florida in 2018: Our statewide elections would end up in chaos, with razor-thin vote margins and more recounts than a palmetto bug has lives. And ol’ reliable Florida Man (and Woman) would fill our news pages with bizarre, wacky, and otherwise mind-numbing goofy misadventures throughout the year. Sachs Media …
Mamas, please let your babies grow up to be energy workers. Because right now, as it stands, energy isn’t ranking high on your list. This slideshow was originally presented by Sachs Media president Michelle Ubben and partner Dr. Karen Cyphers at the 2018 Women in Energy Leadership Forum. Download the presentation. A recent survey of Floridians …
How to Get Women Energized About Energy Sector Jobs Read More »
The harsh, sad reality of today is that we are living in what seems to be the most dangerous time in modern American history. Shocked as we are by every horrific new incident of mass violence that involves the senseless murder of innocents, we almost know to expect that there are more such tragedies to …
It’s that time of year again! As students flock to college campuses across the country, we’re reflecting on some of our favorite campaigns that helped Florida colleges and universities break through and gain the attention of prospective students, fans, and even lawmakers. How will your school’s brand stand out from the crowd this year? Florida …
Too Cool for School: How We Helped These 6 Florida Schools Stand Out from the Crowd Read More »
For young would-be professionals, the most effective bridge between their college training and a career is an internship that gives a glimpse of what their chosen field is really like. Looking for the right internship can be a daunting task – but it’s also an exciting opportunity to gain real-world experience. When I first started …
As a mom of two elementary school students, I’ve heard friends asking my girls how they feel about the start of another school year. But we wanted to find out how PARENTS feel about the start of the school year – so we asked them. Our survey of Florida voters in early August found that …
INSIDE VOICES?!: The Many Emotions of Back-to-School Time for Parents Read More »
Is your organization searching for ways to increase your online visibility? Publishing search engine optimized blog articles on a regular basis can create a flow of relevant traffic to your website, helping to establish you as an influential thought leader on topics that matter to your customers and stakeholders. Search engine optimization (SEO) does not …