Strategic Messaging

How to Keep Control During a Q-and-A Session

By Lisa Garcia and Jenna Sarkissian Often times our clients are involved in interviews with media or faced with open Q-and-A’s during public events. Even with the best preparation, talking points, and plans, a question can be presented that throws the interviewee off track. A key way to keep control of the interview is to …

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How to Spot a Presidential Debate Game-Changing Moment

Tomorrow night’s historic presidential debate represents a high-stakes juncture in a deeply strange election year — potent with moments that could flip a close election between what many voters regard as the lesser of evils. It’s noteworthy that such an old rhetorical form as a debate remains so relevant and influential. During the 90 minutes …

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The Biggest Mistake Companies Make When Planning a Government Affairs Strategy

When it comes to lawmaking, if you don’t have a seat at the table, then you’re on the menu. Public policy and regulation can have a massive impact on your business. All across your organizational chart to your bottom line, what happens in city halls and state capitals can often make you or break you. …

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Taoist Tai Chi Society Approved to Renovate

The Taoist Tai Chi Society of the USA realized a dream more than two years in the making tonight when the Dunedin City Commission unanimously approved the organization’s Development Agreement outlining comprehensive renovations of the historic Fenway property located at 453 Edgewater Drive. The Society plans to create an international destination with lodging accommodations for …

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Not All Inaugural Addresses Are the Same

How does Governor Scott’s inaugural address compare to those around the country? Florida’s chief executive lived up to expectations by focusing his vision for Florida’s future on jobs and economic issues. In fact, the governor mentioned “jobs” and “taxes” more than every other newly inaugurated American governor – combined. A Sachs Media Group analysis identified …

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SMG Announces Four New Hires

Sachs Media Group, Florida’s dominant independent communications firm, today announced the addition of four young talents to its team of diverse communications professionals. The new staff members will support the firm’s capabilities in public relations, public affairs, design and administration. “Our team is the strength of our firm. Recruiting the best young talent and combining …

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