Social Media

Who Should Moderate the Internet?

Should any single entity be responsible for moderating the speech of billions of people worldwide — or for policing the internet? Earlier this month, three of America’s most prominent tech companies —  Amazon, Apple, and Google — shut down Parler over its apparent lack of content moderation, which allowed the proliferation of conspiracy theories that …

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facebook-controversy-facts

Unmasking Facebook Controversy’s Facts, Truth

One of the biggest takeaways from watching several hours of Facebook CEO Mark Zuckerberg’s congressional testimony was the sheer lack of understanding among many lawmakers about how Facebook actually works. The latest controversies surrounding this global social network, from Cambridge Analytica to Russian election meddling, have been twisted and misconstrued by pundits and politicians – …

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Instagram Launches Hashtag Follow Feature … What You Need to Know

Yep… You heard that right. You can now follow hashtags on Instagram. #ItsBeenALongTimeComing As a blogger, I focus a lot of my efforts on Instagram, leveraging it to promote new content and interact with my readers. In my view, it’s the one social media platform that has truly mastered the art of the hashtag. Unlike …

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Where Social Media and Sustainability Collide: Telling Your Brand’s Story and Converting Critics

In this new era of heightened “social responsibility,” consumers care about more than just the latest trends and hottest new products. They’re also concerned with social and environmental issues, and many globally conscious consumers are flocking to companies that take steps to make the world a better place. In fact, a recent study found that …

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Does Your Social Media Strategy Boost Website Traffic?

Most corporate executives and organizational leaders recognize that they should be doing something when it comes to social media strategy. They see everyone else tweeting and snapping and Facebooking, so they hop on the bandwagon, posting updates at a furious, yet totally random, pace. But what they don’t realize is that social media is, in many …

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