Should any single entity be responsible for moderating the speech of billions of people worldwide — or for policing the internet? Earlier this month, three of America’s most prominent tech companies — Amazon, Apple, and Google — shut down Parler over its apparent lack of content moderation, which allowed the proliferation of conspiracy theories that …
With the rise of Instagram and YouTube, influencer marketing has quickly grown into a valuable promotional strategy for brands, with a projected value of up to $15 billion by 2022. As the role of “the influencer” continues to expand and evolve, it’s vital that brands adapt … or get left behind. For years, many brands …
Embracing Diversity in the Age of the Influencer Read More »
Video is king of today’s social media landscape. And with the recent launch of IGTV, it’s safe to say that Instagram has its eyes set on seizing the throne. IGTV? Can I watch TV on Instagram? The answer depends on what you consider TV nowadays. According to a recent study, nearly half of adults ages …
Everything to Know About IGTV: The New "King" of Social Video Read More »
The following was originally published by Metro on June 5, 2018. Today, the three platforms most used by teenagers are YouTube, Instagram and Snapchat, according to recent data from the Pew Research Center, which leaves Facebook, the largest social network in the world with more than two billion active users each month, out of the …
Do Teenagers Still Use Facebook? A Q&A With Ryan Cohn Read More »
One of the biggest takeaways from watching several hours of Facebook CEO Mark Zuckerberg’s congressional testimony was the sheer lack of understanding among many lawmakers about how Facebook actually works. The latest controversies surrounding this global social network, from Cambridge Analytica to Russian election meddling, have been twisted and misconstrued by pundits and politicians – …
Yep… You heard that right. You can now follow hashtags on Instagram. #ItsBeenALongTimeComing As a blogger, I focus a lot of my efforts on Instagram, leveraging it to promote new content and interact with my readers. In my view, it’s the one social media platform that has truly mastered the art of the hashtag. Unlike …
Instagram Launches Hashtag Follow Feature … What You Need to Know Read More »
In this new era of heightened “social responsibility,” consumers care about more than just the latest trends and hottest new products. They’re also concerned with social and environmental issues, and many globally conscious consumers are flocking to companies that take steps to make the world a better place. In fact, a recent study found that …
Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce, and even Disney have been considered as potential suitors. Many have asked why Twitter’s growth has stalled, warranting an acquisition. I have heard some “experts” say that the Twitter user exodus is a result of niche audiences, a lack of …
Most corporate executives and organizational leaders recognize that they should be doing something when it comes to social media strategy. They see everyone else tweeting and snapping and Facebooking, so they hop on the bandwagon, posting updates at a furious, yet totally random, pace. But what they don’t realize is that social media is, in many …
Does Your Social Media Strategy Boost Website Traffic? Read More »
Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st, 2006, when Jack Dorsey shared this simple tweet: Since that first tweet, Twitter has been both a colossal failure and a monumental success. It has been a failure in the sense that it can’t keep …
Twitter at 10: How the "Tweet" Changed Media Forever Read More »