Reputation Management

What the Circus Can Teach Communicators and Corporations About Demonstrating Value in Our Communities

Before it ended a 146-year run and folded its tent for good last year, the famous Ringling Brothers and Barnum & Bailey Circus actually called the Sunshine State its home. The so-called “Greatest Show on Earth” spent many winters in Sarasota County, where the jugglers, trapeze artists, elephants, and everyone else could relax and recharge …

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How to Keep Control During a Q-and-A Session

By Lisa Garcia and Jenna Sarkissian Often times our clients are involved in interviews with media or faced with open Q-and-A’s during public events. Even with the best preparation, talking points, and plans, a question can be presented that throws the interviewee off track. A key way to keep control of the interview is to …

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How to Ruin Your Reputation in 140 Characters or Less

The consequences of a thoughtless comment, an ill-conceived joke it’s surprisingly easy to ruin your reputation. It can be done in a matter of moments, using 140 characters or less. Just ask Justine Sacco, the PR exec who thoughtlessly Tweeted a racist joke (without realizing how racist it was). Even though she only had 170 …

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People’s Trust Named 2nd on Fast 50 List

The South Florida Business Journal has named Sachs Media Group client People’s Trust Insurance the 2nd fastest growing private company in South Florida. In an industry known more for its dysfunction than for its innovation, People’s Trust has emerged as a leader with more than 140,000 policyholders across Florida. The business publication’s list of “Fast …

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Florida NewsMakers: Commissioner Kevin McCarty

On this week’s “Florida NewsMakers” program produced by Sachs Media Group, Florida Insurance Commissioner Kevin McCarty talks with Michelle Ubben about why the state’s homeowners insurance market is the strongest it has been in 10 years. McCarty credits Florida’s homegrown insurance companies for helping to keep the state’s overall property insurance market healthy. Even though …

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Sachs & Brody Resolve Outstanding Issues

Sachs Media Group and the Guardianship of Eric Brody today announced that they have amicably resolved all outstanding issues. The Guardianship acknowledges that it entered into an agreement with Ron Sachs Communications (now Sachs Media Group) in late 2008, for services related to the passage of a claims bill.  The Brody family recognizes and appreciates the …

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How Did These Infamous Scandals Rank?

On Tallahassee ABC affiliate WTXL’s “Scandalous: Profile of a Fixer” segment, Sachs Media Group’s Director of Strategy and Research Ryan Banfill graded a series of infamous scandals on how they were handled and their outcomes. In response to President Clinton’s impeachment following his confession that he did in fact have a sexual relationship with then-White House intern …

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