When we look back on 2020, one of the many lessons we will draw from this difficult and challenging year is a profound one – the deeply human need for community. Deprived of our normal quality of life and driven into isolation by the pandemic, we made do and found community through virtual means but …
Worldcom Network Provided a Sense of Community During Pandemic Read More »
Want to get good at using spreadsheets (like, really good) while saving yourself precious time? Learn how to use the tool vlookup. You may have heard of vlookup. Its name is short for “vertical lookup,” and it’s the key to truly understanding spreadsheets and big data. PR professionals use spreadsheets for a variety of purposes, …
The FAIR Foundation (the Foundation), a leading Florida-based consumer advocacy group and champion for creating safer, stronger and more resilient communities through consumer education and empowerment, recently announced the installation of its Board of Directors. On May 1, 2018, the Foundation held a meeting during its Annual Industry Conference in Tampa, FL to install its …
FAIR Foundation Announces Installation of Board of Directors Read More »
Communicating effectively is a combination of art and science – well, maybe more art than science. Sometimes it’s important to communicate regularly at the various stages of an important issue. Other times, the best kind of communicating an association can do is to keep quiet. That last point – counterintuitive, but absolutely correct – was …
Panel Discussion: Talking Communications in Associations Read More »
In this last week of Florida’s 2018 legislative session, people in every part of the process are exhausted – elected officials, their staff, lobbyists and the clients whose issues they are working. The fortunes or misfortunes of most issues and their respective warring sides are at the point of either winning – rarely – or …
Good Journalism Illuminates Florida's Legislative, Political Process Read More »
By Chauniqua Major and Jenna Box Sarkissian In our fast-paced world of PR, finding time for professional self-love and play is nearly impossible. But with the help of our fellow Sachs Media Group Rhinos holding down the fort, we were able to carve out a few days for frank 2018 — a three-day-long gathering in …
Looking for a career in a “helping profession”? Chances are, public relations won’t make your list of options. But over the course of a long career in PR, I’ve been gratified to see how often the PR pros at Sachs Media Group have been able to use our professional skills to help people in real, …
These 8 Kid-Centric Campaigns Will Make You Want to Work in PR Read More »
It’s great to be at the Sonny’s BBQ annual convention at the Sawgrass Marriott in Ponte Vedra Beach. We’re joining the pros from Sonny’s BBQHQ and terrific franchisees from around the South as they celebrate 49 years of BBQ domination and position this inspirational brand for future success. On the day that Amazon disrupted the …
Seven Fun Facts You Might Not Know About Sonny’s BBQ Read More »
As one fiscal year ends and another begins, we turn our collective attention to that thrilling operational exercise known as budget planning. Whether it’s your first or tenth time planning a communications and marketing budget, you will likely have tons of questions on how to supercharge your outcomes in the upcoming year, like… How much …
Why Smart Business Leaders Are Rethinking Their Communications and Marketing Budgets Read More »
June is National Ocean Month! We’re proud of the work we’ve done for the Florida Fish and Wildlife Conservation Commission to help raise awareness about sea turtle nesting season, which takes place every May-October. Here’s what you can do to help keep sea turtles — and our beaches — healthy. Download poster.