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Public Relations

How PR Pros Combine Data Sources with Vlookup


Want to get good at using spreadsheets (like, really good) while saving yourself precious time?…

5 Ways to Enhance Your Media Relations Skills


There’s a person behind every email you send. I know, this sounds rather elementary, but…

FAIR Foundation Announces Installation of Board of Directors


The FAIR Foundation (the Foundation), a leading Florida-based consumer advocacy group and champion for creating…

Panel Discussion: Talking Communications in Associations


Communicating effectively is a combination of art and science – well, maybe more art than…

Good Journalism Illuminates Florida's Legislative, Political Process


In this last week of Florida’s 2018 legislative session, people in every part of the…

What the Circus Can Teach Communicators and Corporations About Demonstrating Value in Our Communities


Before it ended a 146-year run and folded its tent for good last year, the…

How to Keep Control During a Q-and-A Session


By Lisa Garcia and Jenna Sarkissian Often times our clients are involved in interviews with…

frank: 5 Things You Should Know Before You Go


By Chauniqua Major and Jenna Box Sarkissian In our fast-paced world of PR, finding time…

These 8 Kid-Centric Campaigns Will Make You Want to Work in PR


Looking for a career in a “helping profession”? Chances are, public relations won’t make your…

Seven Fun Facts You Might Not Know About Sonny’s BBQ


It’s great to be at the Sonny’s BBQ annual convention at the Sawgrass Marriott in…

Why Smart Business Leaders Are Rethinking Their Communications and Marketing Budgets


As one fiscal year ends and another begins, we turn our collective attention to that…

It's National Ocean Month! Do Your Part to Keep Sea Turtles Healthy


June is National Ocean Month! We’re proud of the work we’ve done for the Florida…

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