There’s a person behind every email you send. I know, this sounds rather elementary, but operating in our extremely transactional world could have you thinking otherwise. Over the years, I’ve made it my personal mission to build relationships with writers that go beyond merely email exchanges. This type of relationship-building has led to some good …
By Lisa Garcia and Jenna Sarkissian Often times our clients are involved in interviews with media or faced with open Q-and-A’s during public events. Even with the best preparation, talking points, and plans, a question can be presented that throws the interviewee off track. A key way to keep control of the interview is to …
A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for …
Your Lawyer Wants You To Say “No Comment.” Say This Instead. Read More »