Media and Crisis Training

Your Lawyer Wants You To Say “No Comment.” Say This Instead. 

A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for …

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Sachs Media Group Experts Discuss Importance of Managing a Crisis

In the midst of such crises as the NBA Clippers owner’s racist comments and the return of Florida State quarterback Jameis Winston into an unwanted public spotlight, Sachs Media Group crisis communication experts provided helpful insights on how to respond in difficult situations. On Tallahassee ABC affiliate WTXL’s “Scandalous: Profile of a Fixer” segment, which …

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