News & Insights

Your Lawyer Wants You To Say “No Comment.” Say This Instead. 

A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all…

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Crisis Communciations: How to Tell Your Story

Rather than let a crisis be defined in the terms and on the turf of others — including media —…

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Sachs Media Group Experts Discuss Importance of Managing a Crisis

In the midst of such crises as the NBA Clippers owner’s racist comments and the return of Florida State quarterback…

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