A cardinal rule of effective public relations is to never, ever say “No comment.” Even if you don’t have all the facts or you’re being dragged away in handcuffs or a hostile film crew is banging down your door, say something or people will conclude you’re guilty. And while your lawyer may strongly advocate for …
Your Lawyer Wants You To Say “No Comment.” Say This Instead. Read More »
Rather than let a crisis be defined in the terms and on the turf of others — including media — it’s most important to take charge of telling your own story, painful as that might seem, or risk being on the permanent defensive. This presentation by veteran communicator Ron Sachs covers the do’s and don’ts …
In the midst of such crises as the NBA Clippers owner’s racist comments and the return of Florida State quarterback Jameis Winston into an unwanted public spotlight, Sachs Media Group crisis communication experts provided helpful insights on how to respond in difficult situations. On Tallahassee ABC affiliate WTXL’s “Scandalous: Profile of a Fixer” segment, which …
Sachs Media Group Experts Discuss Importance of Managing a Crisis Read More »