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Branding

Branding the Brews: the Craft Beer Industry’s Fascination with Label Design


Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the…

What Business Wore It Best? Brands Tweet About #TheDress


On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple…

7 Ways to Reinvent Your City's Image Through Branding


It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic…

Top 10 "Florida Man" Headlines of 2014


Florida is regularly the home of some of the oddest news headlines in the nation. …

A 'Greener' Christmas


This year, Tallahassee continues a holiday tradition by providing residents with a “greener” way to…

Beth Watson: Christmas for Kids


When a person goes to prison, there is a more than 30% chance that it…

Editorial: Tai Chi Society's plans for Fenway look promising


Editorial by Tampa Bay Times on September 11, 2014. The Taoist Tai Chi Society’s newly released…

Is Facebook the New YouTube? Facebook Debuts New Video Features


Have you recently seen more and more videos in your Facebook News Feed? If so,…

"BE THE BEAR" becomes "BREAK THROUGH"


We’ve replaced our prominent “BE THE BEAR” Tallahassee Regional Airport ad! Check out the 30-second…

Brandyland


Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a…

How I Escaped to the 20s and Loved It!


As electronic devices entice us to live more and more of our lives virtually, I…

What Public Sector Agencies Can Learn From Private Sector Branding


Sachs Media Group helped the Florida Department of Veterans’ Affairs launch its new brand, defining…

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