News & Insights

Branding the Brews: the Craft Beer Industry’s Fascination with Label Design

Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person…

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What Business Wore It Best? Brands Tweet About #TheDress

On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this…

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7 Ways to Reinvent Your City's Image Through Branding

It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic “I (heart) NY” logo, which…

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Top 10 "Florida Man" Headlines of 2014

Florida is regularly the home of some of the oddest news headlines in the nation.  For nearly two years, the Florida…

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A 'Greener' Christmas

This year, Tallahassee continues a holiday tradition by providing residents with a “greener” way to dispose of their evergreens. Four…

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Beth Watson: Christmas for Kids

When a person goes to prison, there is a more than 30% chance that it won’t be the last time….

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Editorial: Tai Chi Society's plans for Fenway look promising

Editorial by Tampa Bay Times on September 11, 2014. The Taoist Tai Chi Society’s newly released plans for the historic Fenway…

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Is Facebook the New YouTube? Facebook Debuts New Video Features

Have you recently seen more and more videos in your Facebook News Feed? If so, you aren’t alone. Whenever Facebook…

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"BE THE BEAR" becomes "BREAK THROUGH"

We’ve replaced our prominent “BE THE BEAR” Tallahassee Regional Airport ad! Check out the 30-second transformation in the video below….

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Brandyland

Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding….

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How I Escaped to the 20s and Loved It!

As electronic devices entice us to live more and more of our lives virtually, I think we all hunger for…

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What Public Sector Agencies Can Learn From Private Sector Branding

Sachs Media Group helped the Florida Department of Veterans’ Affairs launch its new brand, defining and refining this critical agency…

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