Storytelling: It’s part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission. I recently presented the Storytelling for IMPACT webinar to the Institute for Nonprofit Innovation and Excellence, the Council …
How Storytelling Helps Nonprofits Make a Huge Impact Read More »
Communicating effectively is a combination of art and science – well, maybe more art than science. Sometimes it’s important to communicate regularly at the various stages of an important issue. Other times, the best kind of communicating an association can do is to keep quiet. That last point – counterintuitive, but absolutely correct – was …
Panel Discussion: Talking Communications in Associations Read More »
With 2018 underway, the Sachs Media Group team recognizes the value of reflecting on last year’s challenges, successes, and (most importantly) lessons about where the world of marketing is headed. Taking what we learned from the year just ended, our communications pros offer some insightful marketing predictions: Graphic Design In the digital space, we are …
Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person can choose to consume is extensive and, quite frankly, overwhelming. How do you decide which one to pick? How does the brewery get your attention? The answer may simply be in its aesthetic, and to …
Branding the Brews: the Craft Beer Industry’s Fascination with Label Design Read More »
Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that looks like something from the homepage of America Online in 1999. Designers disdainfully and dismissively rejecting client ideas. Meetings with more tension than U.S.-Soviet relations in the 1970s. For a designer and client to have …
Sachs Media Group was honored with several local ADDY® Awards at the American Advertising Federation Tallahassee‘s 2016 American Advertising Awards, held February 13, 2016. The firm received a total of nine awards, including two of the top awards of the night: “Best of Show: Print” and the prestigious Franceschi Public Service Award, which recognizes the …
As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a step back and ask yourself, …
Sachs Media Group has named Anosh Gill, an internationally acclaimed designer and creative director, to lead its award-winning creative team. The hire marks another addition to the firm’s roster of top professionals renowned for their expertise in branding, public affairs, public relations, digital media and more. “Anosh is an outstanding creative strategist and gifted designer …
Five years ago, Florida State University Women’s Basketball Coach Sue Semrau recognized that she had all the ingredients to build an elite basketball program but one: National-caliber branding to set the team apart and inspire the imagination of the nation’s top high school recruits. So she engaged a top regional branding firm, Sachs Media Group, …
Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and the release of several new advertising products. But then Twitter released its first quarter earnings report and the stock tanked, dropping 28% on underwhelming audience growth and engagement results, and lower-than-expected revenue. What’s to blame …