News & Insights

How Storytelling Helps Nonprofits Make a Huge Impact

Storytelling: It’s part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling…

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Panel Discussion: Talking Communications in Associations

Communicating effectively is a combination of art and science – well, maybe more art than science. Sometimes it’s important to…

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What's Next: 2018 Marketing Predictions

With 2018 underway, the Sachs Media Group team recognizes the value of reflecting on last year’s challenges, successes, and (most…

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Branding the Brews: the Craft Beer Industry’s Fascination with Label Design

Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person…

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5 Ground Rules For Designers And Clients

Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that…

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Sachs Media Honored at 2016 ADDY® Awards

Sachs Media Group was honored with several local ADDY® Awards at the American Advertising Federation Tallahassee‘s 2016 American Advertising Awards,…

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Measuring Marketing Success

As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only…

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Anosh Gill to Lead Sachs' Creative Department

Sachs Media Group has named Anosh Gill, an internationally acclaimed designer and creative director, to lead its award-winning creative team….

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Women's Basketball Earns National ADDY

Five years ago, Florida State University Women’s Basketball Coach Sue Semrau recognized that she had all the ingredients to build…

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Why Twitter Ads are Broken

Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and…

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accesso Renews Cedar Fair Ticket Agreement

accesso, the premier technology solutions provider to the global attractions and leisure industry, today announced that it has signed a…

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Taoist Tai Chi Society to Renovate Dunedin Hotel

This article by Keyonna Summers ran in the Tampa Bay Times on September 3, 2014. The newest owners of the long-shuttered Fenway…

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