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Social Media

Embracing Diversity in the Age of the Influencer


With the rise of Instagram and YouTube, influencer marketing has quickly grown into a valuable…

Everything to Know About IGTV: The New "King" of Social Video


Video is king of today’s social media landscape. And with the recent launch of IGTV,…

Do Teenagers Still Use Facebook? A Q&A With Ryan Cohn


The following was originally published by Metro on June 5, 2018. Today, the three platforms…

Unmasking Facebook Controversy’s Facts, Truth


One of the biggest takeaways from watching several hours of Facebook CEO Mark Zuckerberg’s congressional…

Instagram Launches Hashtag Follow Feature … What You Need to Know


Yep… You heard that right. You can now follow hashtags on Instagram. #ItsBeenALongTimeComing As a…

Where Social Media and Sustainability Collide: Telling Your Brand’s Story and Converting Critics


In this new era of heightened “social responsibility,” consumers care about more than just the…

What Caused Twitter's User Exodus?


Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce,…

Does Your Social Media Strategy Boost Website Traffic?


Most corporate executives and organizational leaders recognize that they should be doing something when it comes…

Twitter at 10: How the "Tweet" Changed Media Forever


Want to feel old? Try this on for size: Twitter is now 10 years old….

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