Digital Marketing

Twitter Banned Political Ads … or Did It?

In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change: The social network would stop running all political advertising globally. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) …

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Why Twitter Ads are Broken

Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and the release of several new advertising products. But then Twitter released its first quarter earnings report and the stock tanked, dropping 28% on underwhelming audience growth and engagement results, and lower-than-expected revenue. What’s to blame …

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