Creative

5 Ground Rules For Designers And Clients

Many designers and their clients have horror stories of working with each other. Clients stubbornly insisting on a design that looks like something from the homepage of America Online in 1999. Designers disdainfully and dismissively rejecting client ideas. Meetings with more tension than U.S.-Soviet relations in the 1970s. For a designer and client to have …

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Sachs Media Honored at 2016 ADDY® Awards

Sachs Media Group was honored with several local ADDY® Awards at the American Advertising Federation Tallahassee‘s 2016 American Advertising Awards, held February 13, 2016. The firm received a total of nine awards, including two of the top awards of the night: “Best of Show: Print” and the prestigious Franceschi Public Service Award, which recognizes the …

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Anosh Gill to Lead Sachs' Creative Department

Sachs Media Group has named Anosh Gill, an internationally acclaimed designer and creative director, to lead its award-winning creative team. The hire marks another addition to the firm’s roster of top professionals renowned for their expertise in branding, public affairs, public relations, digital media and more. “Anosh is an outstanding creative strategist and gifted designer …

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Women's Basketball Earns National ADDY

Five years ago, Florida State University Women’s Basketball Coach Sue Semrau recognized that she had all the ingredients to build an elite basketball program but one: National-caliber branding to set the team apart and inspire the imagination of the nation’s top high school recruits. So she engaged a top regional branding firm, Sachs Media Group, …

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Why Twitter Ads are Broken

Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and the release of several new advertising products. But then Twitter released its first quarter earnings report and the stock tanked, dropping 28% on underwhelming audience growth and engagement results, and lower-than-expected revenue. What’s to blame …

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