News & Insights

Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person…

On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this…

It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic “I (heart) NY” logo, which…

Florida is regularly the home of some of the oddest news headlines in the nation.  For nearly two years, the Florida…

This year, Tallahassee continues a holiday tradition by providing residents with a “greener” way to dispose of their evergreens. Four…

When a person goes to prison, there is a more than 30% chance that it won’t be the last time….

Editorial by Tampa Bay Times on September 11, 2014. The Taoist Tai Chi Society’s newly released plans for the historic Fenway…

Have you recently seen more and more videos in your Facebook News Feed? If so, you aren’t alone. Whenever Facebook…

We’ve replaced our prominent “BE THE BEAR” Tallahassee Regional Airport ad! Check out the 30-second transformation in the video below….

Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding….

As electronic devices entice us to live more and more of our lives virtually, I think we all hunger for…

Sachs Media Group helped the Florida Department of Veterans’ Affairs launch its new brand, defining and refining this critical agency…