Branding

Branding the Brews: the Craft Beer Industry’s Fascination with Label Design

Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person can choose to consume is extensive and, quite frankly, overwhelming. How do you decide which one to pick? How does the brewery get your attention? The answer may simply be in its aesthetic, and to …

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7 Ways to Reinvent Your City's Image Through Branding

It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic “I (heart) NY” logo, which has come to represent the universal fondness of residents and tourists alike for New York City. Since then, cities across the nation have invested millions to create winning brands for themselves. Whether you’re a bustling …

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A 'Greener' Christmas

This year, Tallahassee continues a holiday tradition by providing residents with a “greener” way to dispose of their evergreens. Four Points by Sheraton Tallahassee Downtown has once again been designated as an official drop-off location to recycle old Christmas trees. The trees will be ground into mulch and used on the walking paths and trails …

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Editorial: Tai Chi Society's plans for Fenway look promising

Editorial by Tampa Bay Times on September 11, 2014. The Taoist Tai Chi Society’s newly released plans for the historic Fenway hotel in Dunedin contain good news for local residents who worried the private religious organization would seal off the landmark from the public. The plans not only call for public meeting space inside the 90-year-old …

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"BE THE BEAR" becomes "BREAK THROUGH"

We’ve replaced our prominent “BE THE BEAR” Tallahassee Regional Airport ad! Check out the 30-second transformation in the video below. We worked with award-winning photographer Peter Delaney to bring his incredible rhino photograph to life. Mr. Delaney’s works have also been featured in National Geographic, France Geo, Africa Geographic, Deuschte Geo, Muy Interesante, Black and …

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Brandyland

Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding. Brandyland illustrates the challenges that a company faces as they redefine their brand image. Click here to view a larger version of Brandyland.