Whether you’re shopping in a neighborhood liquor store or relaxing at a local bar, the library of beers a person can choose to consume is extensive and, quite frankly, overwhelming. How do you decide which one to pick? How does the brewery get your attention? The answer may simply be in its aesthetic, and to …
Branding the Brews: the Craft Beer Industry’s Fascination with Label Design Read More »
On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this dress? White & gold or black & blue? More than 25 million people viewed the article in the 15 hours since it was published to BuzzFeed, with millions more questioning the dress across countless other media …
What Business Wore It Best? Brands Tweet About #TheDress Read More »
It’s been more than 35 years since designer Milton Glaser created (and donated) the iconic “I (heart) NY” logo, which has come to represent the universal fondness of residents and tourists alike for New York City. Since then, cities across the nation have invested millions to create winning brands for themselves. Whether you’re a bustling …
7 Ways to Reinvent Your City's Image Through Branding Read More »
Florida is regularly the home of some of the oddest news headlines in the nation. For nearly two years, the Florida Man Twitter feed and Sub-Reddit category have compiled thousands of these odd headlines describing the adventures of “Florida Man,” a wacky resident of the Sunshine State. As 2014 comes to an end, Sachs Media Group has compiled a list of …
This year, Tallahassee continues a holiday tradition by providing residents with a “greener” way to dispose of their evergreens. Four Points by Sheraton Tallahassee Downtown has once again been designated as an official drop-off location to recycle old Christmas trees. The trees will be ground into mulch and used on the walking paths and trails …
When a person goes to prison, there is a more than 30% chance that it won’t be the last time. The revolving door of recidivism keeps Florida’s prisons near capacity – and without sobriety, proper identification, marketable workforce skills and a welcoming family and community, the success rate for reentry into society can be dismal. …
Editorial by Tampa Bay Times on September 11, 2014. The Taoist Tai Chi Society’s newly released plans for the historic Fenway hotel in Dunedin contain good news for local residents who worried the private religious organization would seal off the landmark from the public. The plans not only call for public meeting space inside the 90-year-old …
Editorial: Tai Chi Society's plans for Fenway look promising Read More »
Have you recently seen more and more videos in your Facebook News Feed? If so, you aren’t alone. Whenever Facebook launches a new product or feature, it typically elevates relevant content in the News Feed. This gives the content that extra bit of “Facebook Juice” to get it seen by a larger audience. Because of this, it …
Is Facebook the New YouTube? Facebook Debuts New Video Features Read More »
We’ve replaced our prominent “BE THE BEAR” Tallahassee Regional Airport ad! Check out the 30-second transformation in the video below. We worked with award-winning photographer Peter Delaney to bring his incredible rhino photograph to life. Mr. Delaney’s works have also been featured in National Geographic, France Geo, Africa Geographic, Deuschte Geo, Muy Interesante, Black and …
Michelle Ubben presented the concept of Brandyland at the FPRA professional development event, Cultivating a Powerful Reputation: Lessons in Branding. Brandyland illustrates the challenges that a company faces as they redefine their brand image. Click here to view a larger version of Brandyland.