As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a step back and ask yourself, …
Sachs Media Group (SMG) was widely recognized Saturday, February 7 by the American Advertising Federation Tallahassee (AAFT) during the local American Advertising (ADDY®) Awards ceremony for a diverse cross-section of creative and video productions. The firm received a total of 19 awards, including two of the top awards of the night: “Best of Show: Print” …
Photo, from left to right: Johnathan Cyprien, Scott Lagasse Jr., Mike James and Kenny Knox The Florida Department of Transportation (FDOT) unveiled the state’s official Roadside Litter Prevention Education (RLPE) Media Campaign, which aims to reduce the incidence of littering on Florida highways, promote pride in the beauty of Florida’s landscapes and educate Florida motorists …
Florida bankers are in the business of funding dreams, from helping Floridians purchase a car or home to starting a business or paying for college. Now, the Florida Bankers Association has launched a new contest aimed to grow awareness about the role bankers play in making dreams come true called, “Bank On My Dream.” Through …
Bankers Launch Campaign to Make Dreams Come True Read More »