We uncovered valuable insights that led to the development of an initiative called Protect Florida Democracy: Our Constitution. Our Rights. Our Courts. Over the course of seven months, this highly successful public education program delivered more than 68 million advertising impressions, garnered thousands of social followers (surpassing even the official CRC’s number of followers), and contributed to doubling awareness among voters regarding the role of the CRC. Among the 12.9 million registered voters in Florida, almost 1.3 million became newly aware of the role of the CRC over the course of this initiative. Most importantly, in the end, none of the eight amendments proposed by the Constitution Revision Commission threatened the judicial branch.