Named 2018 PR Firm of the Year by PRNews
Lauren’s Kids’ founder and CEO Lauren Book wanted her organization to better prevent childhood sexual abuse and help survivors heal. Lauren’s Kids engaged our firm to conceptualize and bring to life a breakthrough strategy that would get people aware, educated, and mobilized to prevent this dark, societal secret – child sexual abuse.
We branded the Lauren’s Kids foundation and generated extensive, multi-year media coverage – including the cover of Newsweek – around an annual 1,500-mile walk for awareness throughout Florida. We worked with the foundation to create an award-winning array of print and digital educational tools, including prevention curriculum for grades K-12.
The Sachs team is proactive, creative and collaborative, and they are trusted partners — your work becomes their work, your passions, their passions.
— Lauren Book, Founder of Lauren's Kids
We worked with the Lauren’s Kids Foundation to create comprehensive sexual abuse prevention and education curriculum kits that span pre-K through high school.
This educational website provides resources for parents and teachers regarding the unique threats facing teens. We designed the site to resonate with a younger audience and motivate middle- and high-school educators to adopt and implement this first-ever curriculum aimed at these grade levels.
Designed in a bright, welcoming, and child-appropriate format, the Safer, Smarter Kids website provides practical instruction for educators and parents to help children avoid the traps that abusers set. The website promotes the curriculum, Pre-K through 5th grade, and provides support for educators as they seek to implement the curriculum in their classrooms.
Since the Foundation’s inception, we have promoted its mission to the media, generating Florida and national media coverage about child sexual abuse prevention and positioning the Foundation and Lauren as experts. We promoted market-by-market media coverage of Lauren’s annual walk across Florida. Through our efforts, Lauren and her cause have been featured on Nancy Grace, USA Today, Lisa Ling, Jane Velez-Mitchell, and the cover of Newsweek.