Named 2018 PR Firm of the Year by PRNews

Promoting Good Swimmer Hygiene

Great ideas and strategic partnerships lead to public awareness of proper pool disinfection practices.

Challenge

Improve awareness of proper pool chemistry and swimmer hygiene among American swimmers.

Breakthrough

We debunked popular myths and misconceptions about swimming pools, including that swimmers’ red eyes are caused by the presence of urine in the pool, rather than chlorine. We partnered with the CDC to deliver credible messaging to millions of Americans via television, radio and online news, as well as social media.

We’ve worked with Sachs Media for four years, and our once-fledgling programs have grown into award-winning juggernauts today. Sachs Media Group is part of our team, and we’re lucky to have them!

— Brian M.

Digital

Healthy Pools

Social/digital media

We debunked popular myth and misconceptions about swimming pools, including that swimmers’ red eyes are caused by the presence of urine in the pool, rather than chlorine. We partnered with the CDC to deliver credible messaging to millions of Americans via television, radio and online news, as well as social media.

Outcomes

13.9 million

TV coverage (valued at $1.3 million)

87.9 million

Radio impressions

1.9 million

Online video views

2.5 billion

Online news coverage (total monthly visitors to news outlet websites)