Telling the Florida brand story

Research and analysis on perception leads to interesting findings and new opportunities.

Challenge

Florida Chamber of Commerce leadership wanted to better understand how the state of Florida was viewed by its residents and visitors. The Florida Chamber of Commerce engaged our Breakthrough Research Division to uncover the truth about how people perceive the Sunshine State in order to better tell Florida’s positive story.

Breakthrough

The Florida Brand survey, completed for the Florida Chamber Foundation, surveyed 910 Americans and 538 Floridians to discover how people inside and outside the state view the Florida brand, as well as to better understand the state’s perceived strengths and weaknesses. Analysis focused on identifying areas of opportunity for telling Florida's story and raising awareness about the state's business and cultural resources.

Through the years, the Florida Chamber has trusted Sachs Media Group to engage outreach to statewide audiences. Sachs Media Group always made it happen.

— Mark Wilson, Florida Chamber of Commerce

Research

The Florida Brand

Prezi

We developed a presentation and blog post showcasing our work with the Florida Chamber Foundation, which uncovered exactly how people inside and outside the state view Florida.

Outcomes

500

visits to the survey results on sachsmedia.com

200+

business leaders and lawmakers from across the state at presentation of findings

1,450

respondents to the Florida Brand survey

Media Coverage

Survey results covered by Tallahassee.com and CareerSourceFlorida.com

Won

Silver ADDY award (brochure sharing Florida Brand survey results)