Every Baby Deserves A Healthy Start

Innovative social media campaign boosts awareness about important prenatal and family health services in Florida.

Challenge

Educate policymakers on the impact of Florida’s Healthy Start coalitions, and the need to maintain sufficient budget and service levels for the years ahead.

Breakthrough

We conducted a comprehensive analysis of data and messaging across 32 Florida Healthy Start coalitions, identifying high-impact messaging and producing rich digital imagery and video. We placed that content in front of Florida policymakers on social media, as well as politicos, employees, and supporters. As a result, Florida Healthy Start Coalition messaging reached more than 19,000 influential stakeholders, including more than one hundred state policymakers. Healthy Start maintained funding levels and its coalitions continued to provide valuable prenatal and family health services across Florida.

Research

Impact Brief

We developed an impact brief, which included curated messaging, testimonials, and factoids from Florida Healthy Start’s 32 coalitions and identified the most impactful messaging that would educate key stakeholders on the program’s impact.

Digital

Social Media

We produced a collection of visually rich and robust social media content based on the key messages identified in the Impact Brief. With our proprietary Digital Impact system, we placed that content in front of Florida policymakers on social media, as well as politicos, employees, and supporters.

Outcomes

79,000+

Facebook impressions

10,000+

Online video views

200+

Facebook shares

85%

Key policymakers reached