(1-April-2014) – Caesars Entertainment has selected accesso (AIM:ACSO) to develop and support the comprehensive ticketing framework for the Las Vegas High Roller, the world’s tallest observation wheel at The LINQ, a $550-million open air shopping, dining and entertainment district located at the heart of the Las Vegas Strip.
Using the accesso Passport ticketing suite allows the High Roller to offer its guests convenient access to advance ticket sales through their desktop computers, tablets and mobile devices as well as support the new attraction’s onsite sales with traditional point-of-sale, mobile point-of-sale and self-service kiosks.
“The Las Vegas High Roller will quickly become one of the hottest tickets in Las Vegas and the accesso Passport solution gives us the flexibility we need to offer tickets across the full spectrum of the sales process – at-home, online, mobile devices, and in-market,” said Eric Eberhart, general manager of the Las Vegas High Roller.
The 550-foot-tall High Roller serves as the crown jewel of The LINQ, a new Las Vegas development designed to be a hub of social activity and connectivity.
“It’s an honor to have been selected to deliver our comprehensive ticketing solution for an attraction that will quickly become one of the world’s most iconic,” said Steve Brown. “Today’s travelers have their mobile devices on them at all times, so by leveraging this important and growing channel as a core part of the Accesso Passport solution, we are confident the High Roller will quickly be recognized as the most accessible attraction to buy tickets for in Las Vegas.”
The Las Vegas High Roller is the tallest observation wheel in the world. Located at the end of The LINQ, the High Roller features 28 glass-enclosed cabins that can accommodate up to 40 passengers offering stunning views of The Strip.
About accesso® Technology Group
accesso (AIM: ACSO) is the premier technology solutions provider to the global attractions and leisure industry. Our patented and award-winning solutions drive increased revenue for attraction operators by significantly improving the most important part of an attraction visit: the guest experience. Our solutions add value to operators at every point in the guest journey:
- We drive attendance
The accesso PassportSM ticketing suite is a comprehensive, easy-to-use cloud solution that processes many millions of ticket and season passes every year, enabling operators to maximize up-sell and cross-sell with ease to drive greater revenue.
- We handle payments
Our payment gateway carries level 1 PCI security certification and 24/7 support. It provides the tools, security and support operators need to drive sales and has so far processed more than $5 billion in transactions.
- We take guests out of line
Since 2001 over nine million guests have used a patented accesso LoQueueSM solution to queue less, ride more, enjoy a better experience and increase their in-attraction spend.
- We simplify point-of-sale
We offer a comprehensive point-of-sale solution through software modules combine ticketing, membership, retail, food/beverage transactions, rentals, credit card processing and many other functions into in a single system eliminating the need for separate systems and databases.
- We increase engagement
accesso enables operators to engage more deeply and profitably with guests: pre-sale, in-attraction or post-visit. Our mobile apps have provided more than 2.75 million people with rich iOS and Android content to better plan their visit, buy their ticket on-the-go and unlock new experiences within an attraction.
More than 400 attractions worldwide currently employ accesso technology – from theme parks, to water parks, cultural attractions and sporting events ski and snow parks. We are proud that our solutions are trusted by the majority of the leading names in the leisure industry, including Six Flags Entertainment, Cedar Fair Entertainment Merlin Entertainments, International Speedway Corporation, Palace Entertainment, Compagnie des Alpes, and Herschend Family Entertainment.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange.
For more information visit www.accesso.com.