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Sachs Media Honored at 2020 ADDY Awards


Sachs Media Group was honored with several ADDY® Awards at the American Advertising Federation Tallahassee‘s 2020…

Working From Home? 7 Effective Ways to Stay Focused and Productive


Having spent most of my professional career working remotely (six years, to be exact), I’ve…

How PR Pros Combine Data Sources with Vlookup


Want to get good at using spreadsheets (like, really good) while saving yourself precious time?…

5 Ways to Enhance Your Media Relations Skills


There’s a person behind every email you send. I know, this sounds rather elementary, but…

30 Seconds to Make Your Mark: Best Commercials from "The Big Game"


For me, the ads are always the best part of watching the Big Game. This…

5 Ways Companies Can Show Social Responsibility in the New Year


A new year, a new decade …  In 2020, many consumers are focused on reaching…

The Art of the Apology


This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to…

Best Florida Man Stories of 2019


In 2019, President Trump officially changed his primary residence to the Sunshine State, which led…

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