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How PR Pros Combine Data Sources with Vlookup


Want to get good at using spreadsheets (like, really good) while saving yourself precious time?…

5 Ways to Enhance Your Media Relations Skills


There’s a person behind every email you send. I know, this sounds rather elementary, but…

30 Seconds to Make Your Mark: Best Commercials from "The Big Game"


For me, the ads are always the best part of watching the Big Game. This…

5 Ways Companies Can Show Social Responsibility in the New Year


A new year, a new decade …  In 2020, many consumers are focused on reaching…

The Art of the Apology


This article was originally published in O’Dwyer’s Magazine’s Jan. 2020 Issue – O’Dwyer’s Guide to…

Best Florida Man Stories of 2019


In 2019, President Trump officially changed his primary residence to the Sunshine State, which led…

Twitter Banned Political Ads … or Did It?


In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change:…

Dissecting the Karen Meme only to discover…


The first Karen meme I saw was shared by a meme-obsessed millennial, who in no…

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