The collapse of Silicon Valley Bank (SVB) was a shock to many business leaders, but it’s just one example of the unexpected events that can threaten a company’s very existence. From the Great Recession to COVID-19, external factors can have a significant impact on business operations, so it’s crucial to be prepared for “black swan” …
How to Prepare for Unpredictable Crises: The 3 Ps of Crisis Prep Read More »
Should any single entity be responsible for moderating the speech of billions of people worldwide — or for policing the internet? Earlier this month, three of America’s most prominent tech companies — Amazon, Apple, and Google — shut down Parler over its apparent lack of content moderation, which allowed the proliferation of conspiracy theories that …
In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change: The social network would stop running all political advertising globally. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵 — jack 🌍🌏🌎 (@jack) …
One of the biggest takeaways from watching several hours of Facebook CEO Mark Zuckerberg’s congressional testimony was the sheer lack of understanding among many lawmakers about how Facebook actually works. The latest controversies surrounding this global social network, from Cambridge Analytica to Russian election meddling, have been twisted and misconstrued by pundits and politicians – …
Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce, and even Disney have been considered as potential suitors. Many have asked why Twitter’s growth has stalled, warranting an acquisition. I have heard some “experts” say that the Twitter user exodus is a result of niche audiences, a lack of …
Google announced an important update to its search algorithm today, dubbed Penguin 4.0. After two years in development, Penguin 4.0 could significantly impact how your website ranks for key Google search queries. Will you need to revise your search engine optimization (SEO) strategy? What you need to know about the Penguin 4.0 update: • Google …
Google Launches Penguin 4.0 – Here's What You Need to Know Read More »
Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st, 2006, when Jack Dorsey shared this simple tweet: Since that first tweet, Twitter has been both a colossal failure and a monumental success. It has been a failure in the sense that it can’t keep …
Twitter at 10: How the "Tweet" Changed Media Forever Read More »
As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only scratch the surface of a campaign’s effectiveness. In order to accurately determine the effectiveness of your marketing efforts, you must first make sure you’re measuring the right things. Take a step back and ask yourself, …
Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and the release of several new advertising products. But then Twitter released its first quarter earnings report and the stock tanked, dropping 28% on underwhelming audience growth and engagement results, and lower-than-expected revenue. What’s to blame …
On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this dress? White & gold or black & blue? More than 25 million people viewed the article in the 15 hours since it was published to BuzzFeed, with millions more questioning the dress across countless other media …
What Business Wore It Best? Brands Tweet About #TheDress Read More »