News & Insights

Threads: Unraveling Meta’s New Social Challenger

In the dynamic world of social networking, a new contender has suddenly emerged: Threads, the latest app from Meta. Within…

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How to Prepare for Unpredictable Crises: The 3 Ps of Crisis Prep

The collapse of Silicon Valley Bank (SVB) was a shock to many business leaders, but it’s just one example of…

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Who Should Moderate the Internet?

Should any single entity be responsible for moderating the speech of billions of people worldwide — or for policing the…

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Twitter Banned Political Ads … or Did It?

In late October, Twitter CEO Jack Dorsey announced (via tweet, of course) a major change: The social network would stop…

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Unmasking Facebook Controversy’s Facts, Truth

One of the biggest takeaways from watching several hours of Facebook CEO Mark Zuckerberg’s congressional testimony was the sheer lack…

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What Caused Twitter's User Exodus?

Media outlets are abuzz this week with talk of a potential Twitter sale. Google, Salesforce, and even Disney have been…

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Google Launches Penguin 4.0 – Here's What You Need to Know

Google announced an important update to its search algorithm today, dubbed Penguin 4.0. After two years in development, Penguin 4.0…

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Twitter at 10: How the "Tweet" Changed Media Forever

Want to feel old? Try this on for size: Twitter is now 10 years old. It began on March 21st,…

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Measuring Marketing Success

As the marketing environment continues to evolve, it’s important to remember that vanity metrics such as likes and followers only…

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Why Twitter Ads are Broken

Twitter touted 2015 as a big year for the social network, projecting strong growth after buzz over Periscope’s launch and…

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What Business Wore It Best? Brands Tweet About #TheDress

On February 26, 2015, at 6:14 pm, BuzzFeed shared a Tumblr post that posed a simple question: What colors are this…

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Is Facebook the New YouTube? Facebook Debuts New Video Features

Have you recently seen more and more videos in your Facebook News Feed? If so, you aren’t alone. Whenever Facebook…

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